Introducing Ourself

Name: Chang Wai Lock

Course: Marketing

Student ID: 1405740

Name: Lee Hang Fa

Course: Marketing

Student ID: 1405428

Name: Liew Kean Yee

Course: Marketing

Student ID: 1303680

Name: Ong Kah Hoo

Course: Marketing

Student ID: 1405535

Name: Soong Jun Fai

Course: Marketing

Student ID: 1303324

Yau Kee Restaurant

Hey guys, do you heard about chicken bun before ? Ya, there is a famous chicken bun restaurant located in Kampar which is called Yau Kee Restaurant. 

If u want to try some delicious foods in Kampar, and Yau Kee Chicken Bun must be your best choice. Yao Kee is the famous history restaurant in Kampar, and it is the most authentic. During 1983 year, The Yao Brothers use their creative minds to create Malaysia`s first breaded chicken. They also create the name of chicken bun as Golden Pillows. In addition, you also can order some home cooking like large fry. Eating at Yao Kee is a must for every customers once they come to Kampar for travelling. Many customers said that the chicken is fresh and the bread itself is pretty good, at least very soft to eat.  Therefore, customers always come back eat again and again.

          

 The View of Yao Kee Restaurant

Lets us talk about the uniqueness of Yau Kee Restaurant. Yau Kee Breaded chicken is the cooked chicken curry (and herbs breaded chicken）wrapped in bread inside, then take into the oven after baking. The salted bread stained with a rich delicious curry, what a prefect match !!! The price of Chicken bread also consider acceptable. The small size of chicken bread which is suitable for 4-5 person to eat , is only charge RM30.00 and the big size which is serve for 6-7 person, is only charge RM48.00. Due to the customer`s request, they also provide dimsum for breakfast session. Moreover, there selling a range of cakes such as Chicken biscuits, wife cake, red bean cake, walnut cakes and so on. There is also a little more home cooking, such as large taro pork, steamed fish, hibiscus omelets and more. From the reviews, tourists said You Kee restaurant is a place where you can try the wide variety of food, more choices, and the price is resonable, is worth a taste of good place.  Especially in travelling bus, and will definitely patronize this trip.  Because of its special, so becomes the customers` favorite.

1. Address: 55 & 57, Jalan Idris, Kampar, Perak. (Located near the second big street of oldtown, Kampar)

2. Business Hours: Start from 6.00 a.m. to 10.00 p.m.

3. Food: Chicken Bun, Curry Chicken, Herbal Chicken, Roti, Claypot Yam (Taro) and Duck Mee, Salt Baked Chicken, "Wong Tai Mee" (Emperor Mee), Baby Romaine Lettuce, Dimsum, Wah Wah Abalone Sauce and Curry Sauce

4. Further Information: Call 05-4651738 during working hours.

This is the direction from the nearest Tesco (Kampar) to  Yau Kee Restaurant.latitude and longitude (4.311597, 101.152330)

Signature of Yau Kee Restaurant

Photo with Popular Artist.

The way to cut the chicken bun.

This was the chicken bun look like.

The News About Yao Kee Restaurant 

Our Group Photo with the owner

Kampar 36 stalls-Hoong Kee

Hi everyone! As we all know, there are a variety of tasty and delicious food in Kamp
e is "Kedai Hoong Kee". This is an old stall that already operated for 40 years and the name of this stall was came by the previous boss, Mr.Kong Kam Foong. 

Next, lets me tell you all a short history of dishes served by "Kedai Hong Kee". As we see from the pictures and videos, this stall provides a substantial types of dishes likes Wonton mee, curry mee, Kon Lau mee, fried wonton, stuffed tofu, and fried ball ,which is the most famous dishes and most of the people call it "Zhao Yuan". "Zhao Yuan" will be available in every afternoon and some of the people like to buy it in bulk. Besides, all of our group members had tried the food during the photographing session, one of our members, Soong Jun Fai, who tried their food for the first time, gives an extremely good comments for their foods. He tasted curry mee and "Zhao Yuan" and he had been highly attracted by the "Zhao Yuan".

In term of the value proposition, firstly, "Hoong Kee" sells their food at a very low price even though they had became one of the most popular stalls in Kampar. It is because as an old stall, "Hoong Kee" has a lot of loyal customers, and they will try not to increase the price to avoid disappointment of their loyal customers. For instance, the price range for all the types of noodles is RM2 to RM3.50, which is an affordable price for the public. Next, as we mentioned previously, the most famous dishes is "Zhao Yuan", it is extremely tasty while it made by fish but it does not contain any fishy taste and this is why it highly demanded by the customers. Lastly, all the workers are friendly and willing to provide prompt services to their customers, they are having good interaction with the customers and always try to fulfill their needs and wants.

1. Actual Address: Jalan Baru, Taman Tasik Emas, 31900 Kampar, Perak.

2. Specific Direction: access to the only cinema in Kampar, LFS Cinema, as the stall is right in front of the cinema.

3. Opening Hours: 7.30 am to 6.30 pm. (rest once every two months)

4. Signature Food: Fried ball @ "Zhao Yuan" 

This is the direction from the nearest Tesco(Kampar) to 36 stalls Kampar.
Latitude and longitude  (4.309646, 101.151450)

The main signboard of Hoong Kee Stall, old but gold.

Photo of some of the staffs there, busying all the time.

Delicious dishes that offered by Hoong Kee.

Having a good interview with the owner, a very nice woman, hope her stall will operate better and better!

Video Clip

We had do an simple interview to the owner of both food stall and restaurant in order to know and understanding more about them. And here are link for the short video clip :


E-commerce Link: Food Hunting Trip in Kampar

Business Evaluation

Our group has choose Yau Kee and Hoong Kee from 36 stalls as our assignment topic because both of them are very famous in Kampar town. We had consult some Kampar residents, such as our friends as well as our lecturer, all of them told that Yau Kee and Hoong Kee has a very rich history and good reputation, many tourists will visit their stall or shop when they travel to Kampar.

As all of us are foreign students from different city or even different state, we would like to try some authentic local food which is only can be found in Kampar town before we graduated.

Business-to-consumer (B2C) is a business model which business sell to customer. B2C e-commerce is used to describe an e-commerce model between business and customers.  For Hong Kee stall, there are no e-commerce model involve in their business model. They just use the traditional way of doing business transactions and interactions. Cash payment is the only way for the business transactions and do not deal with any payment card or online payment. However, e-commerce model exists in the Yao Kee Restaurant`s business. In addition to cash transactions, payment card transactions also can be done. Payment card is an electronic card that contains information which can be used for payment purpose. There are the three types of payment card which are credit cards, charge cards and debit cards, but only credit card and debit card can be do payments in Yao Kee restaurant. 

Business Model is a part of Business Operation, it is a design for the successful operation of a business, it includes of a business revenue sources, products or services offered, customer base, and other details of operation.

For Hoong Kee stall, its business revenue sources is mainly from providing the final products and services to the end users. As we mentioned previously, Hoong Kee offered a substantial amount of products and services likes Wonton mee, curry mee, Kon Lau mee, fried wonton, stuffed tofu, and Zhao Yuan. Besides of that, the two main elements of customer base are target customer segment and customer relationship. In term of the target customer segment, Hoong Kee targeted that the local citizens from Kampar and students as their main customer segment. It is because Hoong Kee is setting a low price for their products in order to avoid adding financial burden to local citizens and students, which will also lead to a greater value proposition, another important element of business model. For customer relationship, Hoong Kee is implementing a good customer relationship management, as it communicates very well with their customers and always seek for feedback and recommendations. Lastly, there is a partner network had been formed by Hoong Kee and the stall beside them, which is a stall sells various types of drinking. As the stall allows the consumers to order foods from Hoong Kee if they consume drink at the stall.

For Yau Kee restaurant, their business revenue sources is mainly from providing the products and services to the consumers as well. However, the differences between Yau Kee and Hoong Kee is Yau Kee is providing non-final products and services like Wah Wah abalone sauce and Wah Wah curry sauce. Besides, the final products are chicken bun, Curry Chicken, Herbal Chicken, Roti, Claypot Yam (Taro) and Duck Mee, Salt baked Chicken, Wong Tai Mee (Emperor Mee), Baby Romaine Lettuce and dimsum. In term of the target market segment, Yau Kee targeted that the visitors as their main customer segment as it is trying to provide all types of famous foods of Kampar in order to let the visitors can try all of that in their shop. So, the price range of Yau Kee will be above average. Lastly, Yau Kee is building some good distribution channels, other than selling the products to the end users, Yau Kee is also be a wholesaler for supplying the chicken bun, abalone sauce, and curry sauce to others shops.

Marketing, Advertising and Recommendation

Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Yau Kee Restaurant did some of the marketing strategies mainly focus on their Chicken Bun, Curry Chicken and Herbal Chicken. For example Yau Kee Restaurant has a very good place at the main Kampar road and they also set very reasonable prices for every food available to attract more customers. Yau Kee Restaurant also did some Inbound Marketing like they found out there are a lot of visitors and tourists from outside Kampar. Therefore, they are more focus on the tourists as their main potential target customers.

Kampar 36 stalls will not have so much marketing strategies compare to Yau Kee Restaurant because they have different owners for every different stalls. In other word their marketing strategy is only cook the foods that fit or suit all the customers and maintain a good relationship with all their customers in order to retain them as their loyal customers in Kampar area.

Advertising is bringing a product or service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-messages, personal contact, etc.

Yau Kee Restaurant did some of the advertising such as sponsoring UTAR or TARUC's events to raise awareness and let all the students know about their restaurant. Other than that, they also have their own Facebook page to promote their latest information or deals.

Yau Kee Restaurant also used some of the apps to promote their restaurant for example tripadvisor and foursquare. They also putted a lot of picture showing that a lot of famous person came their restaurant and eat before. Lastly, they also put some banners around their restaurant to get attention.

Kampar 36 stalls are local area foods stalls and they rarely do advertising for their own stalls but their customers will help them to promote to their friends.

Recommendations to improve businesses through e-commerce 

For Yau Kee Restaurant, we recommend that the restaurant should have website usability to get some feedback from customers though online. The restaurant can also provide helpful and informative detail pages, recipes and food preparation information about their curry burn. We also commend that the restaurant can also use their website to tell their restaurant's story. It gives customers an insider's view into Yau Kee's operations. We also recommend that the restaurant should have the ability (either directly or through your credit card processor) to access payment data in order to identify individual guests when they return. This data set is essential for them to know what had they ordered previously and can maybe give some discount on that particular food only for them individually.

For Kampar 36 stalls, it is very hard for them to use e-commerce to run their business because all of them are small business owner and they may not have extra money to implement e-commerce in their businesses.  What they can do is  open a free website to promote their stalls in order to keep maintaining the culture and also retain their current customers. We also recommend that they can provide navigation on their website to attract more foreign customers and make 36 stalls to become a great tourist attraction. 

APA References

Business Model Definition | Investopedia. (2003). Retrieved from http://www.invetopedia.com/terms/b/businessmodel.asp

What is B2C e-commerce. (n.d.). Retrieved from http://www.insitesoft.com/ecommerce-glossary/b2c-ecommerce/