Business Evaluation

Our group has choose Yau Kee and Hoong Kee from 36 stalls as our assignment topic because both of them are very famous in Kampar town. We had consult some Kampar residents, such as our friends as well as our lecturer, all of them told that Yau Kee and Hoong Kee has a very rich history and good reputation, many tourists will visit their stall or shop when they travel to Kampar.

As all of us are foreign students from different city or even different state, we would like to try some authentic local food which is only can be found in Kampar town before we graduated.

Business-to-consumer (B2C) is a business model which business sell to customer. B2C e-commerce is used to describe an e-commerce model between business and customers.  For Hong Kee stall, there are no e-commerce model involve in their business model. They just use the traditional way of doing business transactions and interactions. Cash payment is the only way for the business transactions and do not deal with any payment card or online payment. However, e-commerce model exists in the Yao Kee Restaurant`s business. In addition to cash transactions, payment card transactions also can be done. Payment card is an electronic card that contains information which can be used for payment purpose. There are the three types of payment card which are credit cards, charge cards and debit cards, but only credit card and debit card can be do payments in Yao Kee restaurant. 

Business Model is a part of Business Operation, it is a design for the successful operation of a business, it includes of a business revenue sources, products or services offered, customer base, and other details of operation.

For Hoong Kee stall, its business revenue sources is mainly from providing the final products and services to the end users. As we mentioned previously, Hoong Kee offered a substantial amount of products and services likes Wonton mee, curry mee, Kon Lau mee, fried wonton, stuffed tofu, and Zhao Yuan. Besides of that, the two main elements of customer base are target customer segment and customer relationship. In term of the target customer segment, Hoong Kee targeted that the local citizens from Kampar and students as their main customer segment. It is because Hoong Kee is setting a low price for their products in order to avoid adding financial burden to local citizens and students, which will also lead to a greater value proposition, another important element of business model. For customer relationship, Hoong Kee is implementing a good customer relationship management, as it communicates very well with their customers and always seek for feedback and recommendations. Lastly, there is a partner network had been formed by Hoong Kee and the stall beside them, which is a stall sells various types of drinking. As the stall allows the consumers to order foods from Hoong Kee if they consume drink at the stall.

For Yau Kee restaurant, their business revenue sources is mainly from providing the products and services to the consumers as well. However, the differences between Yau Kee and Hoong Kee is Yau Kee is providing non-final products and services like Wah Wah abalone sauce and Wah Wah curry sauce. Besides, the final products are chicken bun, Curry Chicken, Herbal Chicken, Roti, Claypot Yam (Taro) and Duck Mee, Salt baked Chicken, Wong Tai Mee (Emperor Mee), Baby Romaine Lettuce and dimsum. In term of the target market segment, Yau Kee targeted that the visitors as their main customer segment as it is trying to provide all types of famous foods of Kampar in order to let the visitors can try all of that in their shop. So, the price range of Yau Kee will be above average. Lastly, Yau Kee is building some good distribution channels, other than selling the products to the end users, Yau Kee is also be a wholesaler for supplying the chicken bun, abalone sauce, and curry sauce to others shops.