Marketing, Advertising and Recommendation

Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Yau Kee Restaurant did some of the marketing strategies mainly focus on their Chicken Bun, Curry Chicken and Herbal Chicken. For example Yau Kee Restaurant has a very good place at the main Kampar road and they also set very reasonable prices for every food available to attract more customers. Yau Kee Restaurant also did some Inbound Marketing like they found out there are a lot of visitors and tourists from outside Kampar. Therefore, they are more focus on the tourists as their main potential target customers.

Kampar 36 stalls will not have so much marketing strategies compare to Yau Kee Restaurant because they have different owners for every different stalls. In other word their marketing strategy is only cook the foods that fit or suit all the customers and maintain a good relationship with all their customers in order to retain them as their loyal customers in Kampar area.

Advertising is bringing a product or service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-messages, personal contact, etc.

Yau Kee Restaurant did some of the advertising such as sponsoring UTAR or TARUC's events to raise awareness and let all the students know about their restaurant. Other than that, they also have their own Facebook page to promote their latest information or deals.

Yau Kee Restaurant also used some of the apps to promote their restaurant for example tripadvisor and foursquare. They also putted a lot of picture showing that a lot of famous person came their restaurant and eat before. Lastly, they also put some banners around their restaurant to get attention.

Kampar 36 stalls are local area foods stalls and they rarely do advertising for their own stalls but their customers will help them to promote to their friends.

Recommendations to improve businesses through e-commerce 

For Yau Kee Restaurant, we recommend that the restaurant should have website usability to get some feedback from customers though online. The restaurant can also provide helpful and informative detail pages, recipes and food preparation information about their curry burn. We also commend that the restaurant can also use their website to tell their restaurant's story. It gives customers an insider's view into Yau Kee's operations. We also recommend that the restaurant should have the ability (either directly or through your credit card processor) to access payment data in order to identify individual guests when they return. This data set is essential for them to know what had they ordered previously and can maybe give some discount on that particular food only for them individually.

For Kampar 36 stalls, it is very hard for them to use e-commerce to run their business because all of them are small business owner and they may not have extra money to implement e-commerce in their businesses.  What they can do is  open a free website to promote their stalls in order to keep maintaining the culture and also retain their current customers. We also recommend that they can provide navigation on their website to attract more foreign customers and make 36 stalls to become a great tourist attraction.